iPhone HEIC workflow for the web
Keep masters in Photos, export stills for anything outside the Apple ecosystem, then branch into compression or WebP when analytics demand speed.
Shoot HEIC by default for quality per megabyte on device.
Convert with our HEIC→JPG or HEIC→WebP tools depending on CMS policies.
Compress through the resizer when forums enforce strict limits.
Strip sensitive EXIF if listings should not broadcast location.
Upload finished files when Slack or email attachments are clumsy.
Document the stack for clients so they know why two files exist.
Re-test shutter workflows after iOS updates change default codecs.
Related tools & pages
FAQ
Export a still first — motion bundles confuse some pipelines.
Assume they need JPEG/WebP — never raw HEIC in email.
Automate via API tokens when folders exceed 100 files.
Compare side-by-side — extreme compression hits skintones first.